Though he has extensive experience in business, when talking about this book, Robert points to his years as a business and life coach and mentor, as a mindfulness practitioner and meditation instructor, and a facilitator of groups dealing with life-threatening illness and bereavement. It was those experiences that motivated and informed his self-study of psychology and neurobiology that produced the perspectives and techniques he presents in Act from Choice.

His coaching practice, begun in 2003, has given him a firsthand view of how habitual patterns stand in the way of achieving effectiveness, fulfillment, and happiness. And it’s been a proving ground for many of the techniques in the book.

As to formal training, Robert has a degree in mechanical engineering from MIT, and a MBA from Harvard Business School. He has formal training as a coach, having graduated from CoachU. In addition he has attended numerous retreats and workshops led by teachers including Pema Chödrön, Jon Kabat-Zinn, Stephen and Ondrea Levine, Reggie Ray, Sakyong Mipham, Alan Wallace, and Robert’s principal teacher, Tsoknyi, Rinpoche.

Before undertaking a career in coaching, Robert was CEO of three technology and financial services companies, the largest of which had over $100 million in sales and 1,100 employees. Prior to becoming a CEO he held senior management positions in large public companies where he was responsible for corporate strategy, acquisitions, and marketing.

He coaches and mentors executives, business owners, professionals and others, mostly by phone, and speaks on personal and professional growth, life-balance, corporate strategy and Buddhist topics; he has led seminars and retreats on these and other subjects.

Robert lives in the San Francisco Bay Area, with his partner, Victoria Self, close to his two daughters, their husbands and two grandchildren. He can be reached by email at

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